Hi, I'm Sarah, a clinician who learned marketing so you don't have to.

From critical care to clinics

My background is clinical. I trained as a nurse prescriber with critical-care experience before moving into aesthetics in 2018. For a while I balanced an NHS career with clinic work, until the demands of doing both led to burnout.

When the pandemic closed my clinic, I had time to step back and learn something new. I threw myself into digital marketing, SEO, social media, paid ads and content strategy, and something clicked.

The problem I couldn't unsee

The more I learned, the clearer it became: amazing practitioners weren't getting booked because their online presence wasn't working for them. They were brilliant in the treatment room and invisible everywhere a patient actually looks.

Skill in the clinic means nothing if patients can't find you, or don't trust you when they do.

So I founded Inject Digital to take the guesswork out of SEO, AI visibility and patient attraction, built specifically for healthcare, by someone who's worked in it.

Why a healthcare-only focus matters

Healthcare marketing isn't like selling trainers. Patients are cautious, regulation matters, and trust is everything. I understand how patients research a clinic, what makes them book, and the trust signals that both Google and AI tools now reward. That insider view is the difference between generic marketing and strategy that actually fills your diary.

If you want to understand how I think about choosing the right partner, read my honest guide on choosing an aesthetic clinic marketing agency, even if you don't choose me.