Insights

Guides on AI search & clinic marketing

No fluff, no jargon, practical reads to help your clinic get found on Google, recommended by AI, and booked by more patients.

Recommended by AI
AI Search

How to get your clinic recommended by ChatGPT & AI search

The 2026 playbook: how AI picks who to recommend, and the 5 steps to become the clinic it names.

8 min read
AI Trust Gap
AI Search

Patients don't trust AI search. Here's how clinics win anyway

65% use AI search but only 28% trust it, so they verify before booking. The 4 trust signals that convert.

7 min read
Measure AI Visibility
AI Search

How to measure your clinic's AI visibility, free, every month

The 5-question audit, Google's new social reporting, and a refresh habit. Thirty minutes a month.

7 min read
GEO vs SEO for Clinics
Case study

GEO vs SEO for clinics: one Wigan clinic's 3x revenue

How SF Aesthetics hit number one in Google's map pack and got recommended by ChatGPT, then tripled revenue.

7 min read
AI SEO for Healthcare
SEO

AI SEO for healthcare: visibility, retention & revenue

How AI search is reshaping patient acquisition, and what your clinic must do to stay the recommended answer.

8 min read
Google AI Overviews
SEO

How clinics appear in Google AI Overviews

The exact signals Google's AI uses to decide which clinics it cites, and how to earn your place.

7 min read
Choosing an Agency
Marketing

Choosing the right aesthetic clinic marketing agency

The questions to ask before you hand over your budget, and the red flags that should make you walk away.

6 min read
AISEO for Clinics
SEO

Maximising AI SEO for aesthetic clinics & health brands

A practical playbook for getting your aesthetic clinic surfaced by AI tools and search engines alike.

7 min read
Clinic Marketing
Advertising

Aesthetic clinic marketing can be brutal: here's how to win

Why clinic marketing feels so hard right now, and the strategy that turns it around.

6 min read
Instagram That Converts
Social

Aesthetics Instagram content that converts: the clinic guide

Stop posting for likes. The content framework that actually turns followers into booked patients.

9 min read

Prefer a shortcut to results?

Reading is great, but a free visibility audit tells you exactly where your clinic stands today and what to fix first.