Case studies

Case studies from clinics I work with

Real results for UK clinics from a nurse prescriber turned healthcare marketing consultant: more enquiries, page-one rankings and AI recommendations.

AI visibility dashboard showing a UK clinic's rankings, enquiries and AI mentions used to measure case study results
Results measured from each clinic's own Google and AI visibility data
In short

These results come from clinics I work with now, using their own Google and Search Console data alongside my AI visibility checks. I report on enquiries and booking clicks as well as rankings, so you can see what the work leads to.

Real clinics, real numbers

Results from clinics I work with

Preston aesthetic clinic: enquiries up 275% in a month

Results: the lip filler cost page ranks first in Preston, and 73% of visitors from AI tools clicked through to book.

The work: cost pages for each treatment, with prices and a visible FAQ, alongside Google Business Profile updates.

Leeds cosmetic clinic: appointment slots up 260% in a month

Results: Google's AI now quotes the clinic's treatment pages, where before it quoted none.

The work: short answer boxes near the top of each treatment page, the clinician named throughout and a monthly AI visibility check.

Epsom skin clinic: named by AI in 83% of patient questions

Results: listed first in 43% of questions, and Google Business Profile interactions up 56% on last year.

The work: Google Maps updates, including weekly posts and a full service list, plus new pages for rosacea, acne and pigmentation.

Wigan aesthetic clinic: clicks up 92% in a month

Results: quoted in Google's AI Overview, and the bunny lines page climbed from 5th to 1st.

The work: a short answer box on the microneedling cost page and a rebuild of the bunny lines page.

Berkshire musculoskeletal clinic: enquiries up 35% since July

Results: Google's AI names the clinic in 90% of the questions local patients ask.

The work: new condition pages written within ASA rules, with the chiropractor's GCC registration shown on every page.

Barnes dentist-led clinic: from invisible to 40% in a month

Results: Google's AI went from not naming the clinic at all to naming it in 40% of patient questions.

The work: treatment pages rewritten in the dentist's own voice, with a link to her GDC registration.

Want to see what I'd work on at your clinic?

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