One page for everything
One "treatments" page trying to cover everything, without a page focused on each treatment search.
Dental SEO agency
Dental SEO that helps patients find your practice and book
Someone searching "emergency dentist near me" needs a different answer from someone comparing "Invisalign cost". I build your search visibility around the treatments and patients you want to reach.
In short
Dental SEO helps patients find your practice on Google, Google Maps and AI tools such as ChatGPT. I'm Sarah McDonald, an SEO consultant for dental practices and a nurse prescriber turned healthcare marketing consultant. My SEO for dentists focuses on high-value treatments, with GDC advertising rules considered from the start and reporting tied to booked enquiries. Packages start from £650 a month.
Why dental SEO is different
Two very different patients, one website
An "emergency dentist near me" search can lead to a booking today. Someone considering implants, Invisalign or composite bonding may spend weeks researching. Your website needs to be useful to both.
The GDC's guidance on advertising applies to your copy, and practices are regulated by the CQC. A claim such as "the best dentist in town" or a before-and-after without proper context can cause problems. Those checks belong in the work from the start.
What's included
Everything your practice needs to get found and booked
- Work on your Google Business Profile, including accurate categories, a full service list, regular posts and a review plan.
- A useful page for each treatment, from implants and Invisalign to whitening and emergency care. Patients can find prices and read the FAQs before contacting you.
- Show the dentist's name and qualifications, with a link to their GDC registration on each treatment page. Make it easy to check who's providing the care.
- Check your practice name, address and phone number across the website, Google, NHS listings and directories.
- Monthly checks on whether ChatGPT, Perplexity and Google's AI recommend your practice.
- A monthly report covering calls, booking clicks and forms.
What it looks like in practice
A dentist-led clinic, named by AI within a month
Named by AI in 40% of patient questions
When I started working with a dentist-led clinic in Barnes, Google's AI didn't name it at all. Within a month, it was naming the clinic in 40% of patients' questions.
What sets the best apart
What the best dental SEO companies do differently
- They show what happened to booked enquiries as well as rankings.
- Patients can check each dentist's name and GDC registration on the treatment pages.
- High-value treatments such as implants, Invisalign and composite bonding have their own useful pages.
- AI recommendations are checked each month, including ChatGPT and Google's AI.
- The copy follows the GDC's advertising guidance.
What to avoid
The mistakes I see most on dental websites
No prices on the page
Prices missing from a page when the patient is specifically searching "Invisalign cost".
A nameless "our team"
A reference to "our team" without showing patients which dentist provides the treatment.
Emergency care hidden away
Emergency appointments buried on the website, even though someone searching "emergency dentist" needs help quickly.
Why work with me
A nurse prescriber who understands healthcare marketing
I'm a nurse prescriber, registered with the NMC. I understand the questions people ask before choosing a clinician and the responsibility that comes with healthcare marketing. You'll work directly with me, and I'll explain the work in plain English. If you want more than SEO, see my dental marketing agency services.
Pricing
Dental SEO pricing
From £650 a month
Dental SEO packages start from £650 a month, with a six-month minimum term. The exact price depends on the treatments you want to focus on, competition in your area and the work your website needs first. You'll get an itemised price after the free audit. Compare the packages.
Questions
Frequently asked questions
What is dental SEO?
It's the work of getting your practice found on Google, Google Maps and AI tools when patients search for a dentist or a treatment.
How much does SEO for dentists cost?
From £650 a month. See the pricing section above for what affects your price.
How long does dental SEO take?
Google Business Profile fixes can show within weeks. Treatment pages usually take three to six months to rank well.
Do you work with NHS practices?
Yes. Most NHS practices also offer private treatments, and those are usually where SEO makes the biggest difference. Implants, Invisalign and whitening each get their own page, while your NHS details stay accurate everywhere.
Do you follow GDC advertising rules?
Yes. I write every page with GDC guidance and ASA advertising rules in mind.
Find out where patients are finding your competitors instead
In a free 30-minute dental visibility audit, I'll check where you rank and which practices appear ahead of you. Then I'll show you your three quickest wins.