Chiropractic SEO to help new patients find your clinic
"Chiropractor near me" gets 22,000 searches a month in the UK. I work on whether your clinic appears when people nearby look for help.
Chiropractic SEO helps patients find your clinic on Google, Google Maps and AI tools such as ChatGPT. I'm Sarah McDonald, a nurse prescriber turned healthcare marketing consultant. I run Inject Digital, a chiropractic SEO and marketing agency for UK clinics. I write within GCC and ASA rules. Packages start from £650 a month.
What it looks like in practice
At one Berkshire chiropractic clinic, website enquiries are up 35% since July. Google's AI now names the clinic in 90% of the questions local patients ask. I also work with physio marketing and other clinics as a wellness SEO agency, as part of my wider healthcare SEO agency work.
You can see the results from other clinics, or view packages to see how we work together.
Why chiropractic SEO is different
Someone searching while they're in pain may be looking for an appointment soon. The top three Google Maps results put clinics in front of that person early. Your map visibility needs attention alongside the treatment pages.
Chiropractors are regulated by the General Chiropractic Council. The ASA also sets requirements for claims about the conditions you treat. A treatment page needs to answer the patient's question without making a claim you can't support.
What's included
- Work on your Google Business Profile, from accurate categories and services to posts and a review plan
- Pages for the conditions and treatments patients search for, including back pain, neck pain, sciatica and sports injuries, with wording that meets ASA rules
- Each chiropractor's name, qualifications and GCC registration visible on the pages
- Consistent clinic details on your website, Google and the directories you're listed on
- Monthly checks on whether ChatGPT and Google's AI recommend your clinic
- Video and social media, filmed by a specialist videographer and run by my social media partner
- Monthly reporting on calls, booking clicks and forms
The chiropractic marketing mistakes I see most
- Claims about conditions that don't meet ASA requirements
- A single "services" page trying to answer every treatment search
- Pages that don't tell patients which chiropractor will be treating them
- Missing detail in patient reviews. A genuine review might mention a concern such as "my back pain is gone", which gives readers more context. Let patients use their own words, and check any treatment claims before reusing a review in your marketing.
Frequently asked questions
What is chiropractic SEO?
How do chiropractors get more patients from Google?
How much does chiropractic SEO cost?
How long does it take?
Can you market my clinic within ASA rules?
Find out where patients are finding other clinics instead
In a free 30-minute audit, I'll check your Google Maps visibility and show you which clinics appear ahead of you. We'll go through your three quickest wins.