They measure what works
They track what leads to an enquiry or booking.
Dental marketing agency
A dental marketing agency focused on the patients you want to reach
Put your implant, Invisalign and whitening treatments in front of patients looking for them.
In short
I'm Sarah McDonald, a nurse prescriber turned healthcare marketing consultant. I run Inject Digital, a dental marketing agency for UK practices. I lead the strategy across your Google profile and website, AI visibility, social media, video and ads. The aim is private patient enquiries that lead to bookings, with GDC and ASA rules considered throughout. Packages start from £650 a month.
The problem
Why most dental marketing doesn't pay for itself
A practice can pay one company for its website, another for social media and someone else for ads, without anyone checking what leads to a booking. I bring that work into one plan and report each month on where enquiries came from.
What I do
What I do for dental practices
- Work on your Google Business Profile and local search, including searches such as "dentist near me".
- Dental SEO, with a page for each private treatment.
- Work on whether ChatGPT and Google's AI recommend your practice.
- Treatment pages and FAQs that sound like your dentists and answer patients' questions.
- Paid ads for high-value treatments, with enquiries tracked so we can judge the result.
- PR and mentions in local news and dental press, on the Authority package.
Social & video
Social media and video, done for you
I'll set the strategy. A specialist videographer films your dentists explaining treatments and answering patient questions, as well as showing the practice. My social media partner manages the accounts day to day. We plan around the treatments you want to grow and plan the posts and videos within GDC and ASA rules.
What it looks like in practice
Real practices, measured results
Named by AI in 40% of patient questions
When I started working with a dentist-led clinic in Barnes, Google's AI didn't name it at all. Within a month, it was naming the clinic in 40% of patients' questions.
What good looks like
What the best dental marketing agencies do differently
They show the dentists
Patients can see each dentist's name, face and GDC registration.
One joined-up plan
The work on Google, social media, video and ads follows the same plan.
They watch AI search
They check AI recommendations each month and tell you what they find.
They know the rules
They can explain the advertising rules that apply to the content.
Within the rules
Marketing within GDC rules
Your dental marketing needs to meet the GDC's guidance on advertising and the ASA's codes. That means showing the dentists' registration, making prices clear and avoiding misleading claims. I consider those requirements while planning and writing the content.
Quick wins
Three dental marketing ideas that work
Give patients a price
Give patients a price to work with, including "from" prices for private treatments.
Let the dentist explain it
Let the dentist explain the treatment on video, with their name and face visible.
Make emergencies easy to find
Make emergency appointments easy to find. Some patients who first come for urgent care stay with the practice for years.
Questions
Frequently asked questions
What does a dental marketing agency do?
It helps patients find your practice through search, social media, video, ads and PR. It should also track which activities lead to enquiries and bookings.
How much does dental marketing cost?
Packages start from £650 a month, with a six-month minimum term. Your free audit gives you an exact, itemised price.
What's the difference between dental marketing and dental SEO?
SEO is one part of it: getting found on Google. Dental marketing covers everything that brings in patients. Read more about dental SEO.
Do you run social media for dental practices?
Yes. I set the strategy, a specialist videographer films your content, and my social media partner runs your accounts.
Do you work with NHS practices?
Yes. Most NHS practices also offer private treatments, and that's where marketing usually makes the biggest difference.
Find out which patients you're missing
Book a free 30-minute audit. I'll show you where your marketing is missing patients and talk you through your three quickest wins.