Ask for reviews in patients' own words
Ask patients for honest reviews in their own words. Details about why they came, such as "my knee pain", can help other patients understand the experience and give Google more context.
Physio marketing agency
Physio marketing to help new patients find you and book
"Physio near me" gets 7,000 searches a month in the UK. I work on making your clinic easier to find when nearby patients need it.
In short
Physio marketing helps patients find your clinic on Google, Google Maps and AI tools such as ChatGPT, then makes the route to booking clear. I'm Sarah McDonald, a nurse prescriber turned healthcare marketing consultant and founder of Inject Digital, a physio marketing agency for UK clinics. I write within HCPC and ASA rules. Packages start from £650 a month.
What it looks like in practice
Real physio clinics, measured results
Website enquiries up 35%
At one musculoskeletal clinic in Berkshire, website enquiries are up 35% since July.
Named by AI in 90% of local questions
Google's AI now names the clinic in 90% of the questions local patients ask. It's a chiropractic clinic, and I cover that work on my chiropractic SEO page.
Why physio marketing is different
Built for the patient in pain and the patient comparing options
Some patients search while they're injured or in pain and want an appointment quickly. Others look for a specific service, such as "sports massage" or "knee physio". Your Google profile and website need to help both find what they need.
Physios are regulated by the HCPC, and ASA rules apply to your treatment claims. Showing your registration helps patients check who they're seeing and gives Google and AI tools clear information about your practitioners.
What's included
A physio marketing plan that fills the clinic
- Local SEO for physio clinics. Accurate Google Business Profile categories, services, posts and a review plan.
- A useful page for each condition and treatment. From back pain and sports injuries to knee pain and post-surgery rehab.
- Named clinicians. Each physio's name, qualifications and HCPC registration shown on the pages.
- Consistent clinic details. Across your website, Google, insurer listings and directories.
- AI visibility, checked monthly. Monthly checks on whether ChatGPT and Google's AI recommend your clinic.
- Video and social media, filmed by a specialist videographer and run by my social media partner.
- Monthly reporting on calls, booking clicks and forms.
Physio clinic marketing ideas
Physio clinic marketing ideas that work
Make your prices clear
Make the price of an assessment clear, along with what follow-up appointments cost.
Film your physios answering patient questions
Film your physios answering the questions they hear in clinic. Keep each video focused on something a patient wants to know.
Check your insurer listings
Check your listings with insurers such as Bupa and AXA, so patients using their cover can find you.
Pick a goal and build around it
Choose a goal for the marketing plan, such as more sports injury patients. Build the relevant page, then plan a post and video each month around that goal.
What to avoid
The physio marketing mistakes I see most
One "services" page for everything
One "services" page trying to cover every condition and treatment.
Missing prices
Missing prices that send patients elsewhere to compare the cost.
No named physio
Pages without a named physio or clear practitioner information.
Missing insurer listings
Missing insurer listings, making the clinic harder to find for patients using Bupa or AXA cover.
Questions
Frequently asked questions
What is physiotherapy SEO?
It's getting your clinic found on Google, Google Maps and AI tools when patients search for a physio or a condition.
How do physios get more patients online?
Work on your Google Business Profile and ask for genuine reviews. Give each condition you treat a useful page, show who's providing care and make booking straightforward.
How much should a physio clinic spend on marketing?
Start with how many new patients you need and what a patient is worth over their course of treatment. Then consider competition in your area and what you can afford to spend to bring someone in. My packages start from £650 a month, with a six-month minimum term.
How long does it take?
Business Profile fixes can show within weeks. Condition pages usually take three to six months to rank.
Find out where patients are finding other clinics instead
In a free 30-minute audit, I'll look at your Google Maps visibility and the clinics appearing ahead of you. I'll explain what I find and your three quickest wins.